Free tools & resources
Score your landing page headline against the PAS copywriting framework — Pain, Amplify, Solution. Instant score, no signup.
We score the PAS elements a headline can carry: Pain, Amplify, and Solution — plus a clarity check.
PAS elements in your headline
Three PAS-staged rewrites
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PAS is a three-step copywriting structure: Pain, Amplify, Solution. Name the pain the reader already feels, amplify what it's costing them, then hand them the solution. It's a favorite for landing pages and short-form sales copy because it gets to the point fast.
Your headline is the gatekeeper for the whole page. If it doesn't name a pain, raise the stakes, or promise a solution, most visitors never read the rest of your PAS structure. This tool checks the elements a single line can carry and shows you rewrites that lead from each stage.
We check four things: whether your headline names a pain (Pain), signals the cost of inaction (Amplify), promises an after-state (Solution), and speaks directly to one reader at the right length (clarity). Each hit adds points. The rewrites show what a stronger version of each element looks like for your copy.